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PRESS RELEASE: Food Chains Now Available in Spanish!




October 17, 2014, New York, NY — Food Chains, a new film about today’s produce farmworkers and their quest for dignity, has produced a Spanish language version which will be released simultaneously with the English version, distributed by Screen Media, on November 21. The film will have a red carpet premiere in Los Angeles on November 13 at LA Theater Company.

The Spanish language version of Food Chains will launch at the Maya Cinemas in Bakersfield, Salinas and Pittsburgh (California) on Nov 21, and will be available on iTunes starting Nov 21. The English version of the film is currently scheduled to open nationally. It will also be released on VOD starting November 27, Thanksgiving Day.

Food Chains focuses on an intrepid, highly lauded group of tomato pickers from Southern Florida – the CIW (Coalition of Immokalee Workers), who are revolutionizing farm labor. Their aim is to ensure a dignified life for farm workers and a more humane, transparent food industry.

Executive produced by Eva Longoria, the film also stars the actress and outspoken activist for human rights issues talking about the farmworkers rights and the need of consumers’ awareness for where their food comes from and who picks it.

The Spanish language version of Food Chains is voiced by the Academy Award-nominated actor Demian Bichir (A Better Life, Savages, Machete Kills, The Heat), actor Alma Martinez (Planting Melvin, Ballad of a Soldier, Crossing Over), and Los Angeles-based broadcast journalist Jose Ronstadt.

Since it began production in 2011, Food Chains has had a measurable impact on the food industry and farm labor, and the filmmaking team continues advocating for retailers to pay a penny more per pound of produce – the amount the CIW says will improve farmworker pay and living conditions. During the production of the movie, Eva Longoria and director Sanjay Rawal were in communication with both Wal-Mart executives and the CIW and were able to capture the signing of the Fair Food Program by Wal-Mart in the film. As part of the film’s outreach surrounding its release, Food Chains filmmakers are working to inspire other corporations and food institutions to join the Fair Food Program.

In addition, the Clinton Global Initiative chose the CIW’s founders, Lucas Benitez and Greg Asbed, to receive the 2014 Clinton Global Citizens Award in a ceremony held in New York in September 2014.

The English version features alongside CIW’s impassioned advocates, Gerardo Reyes Chavez, Lucas Benitez and Greg Asbed, the country’s most knowledgeable, passionate experts about modern agriculture and farmworkers including Schlosser, Longoria, Dolores Huerta, Kerry Kennedy, Barry Estabrook, and Robert F. Kennedy Jr.

It is unusual for a documentary to release in English and Spanish. Explained producer Smriti Keshari, “It was very important for us to make Food Chains available in Spanish because it directly affects a large Spanish-speaking population. It’s more than a film, it’s a movement. And we want to include as many people as possible. Everyone eats, and everyone can make an impact.”
Food Chains director Sanjay Rawal’s previous credits include shorts Ocean Monk and Challenging possibility. Food Chains, his first feature-length documentary, is distributed in the U.S. by Screen Media. Food Chains is produced by Smriti Keshari, Sanjay Rawal, Eva Longoria, and Hamilton Fish.

Food Chains is unrated with a running time of 82 minutes.



Twitter: @foodchainsfilm

View and download the Spanish version Food Chains trailer here: https://www.youtube.com/watch?v=KojJYqdVwpw

Press and Media Contacts:

FAT DOT, 212.691.4224

Weiman Seid, weimanseid at fatdot.net and Jenny Lawhorn, jennylawhorn at fatdot.net

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