We are thrilled to announce that we are supporting the launch of the Coalition of Immokalee Workers’ Fair Food Program Label on October 24th! And we hope you will join us.
Food Day 2014, organized by the Center for Science in the Public Interest (CSPI), inspires Americans to change their diets and our food policies. Every October 24, thousands of events all around the country bring Americans together to celebrate and enjoy real food and to push for improved food policies.
This year, Food Day has a special focus on issues related to food justice. Food Day envisions food that is healthy, affordable, and produced with care for the environment, farm animals, and the people who grow, harvest, and serve it.
Food Chains is joining in Food Day by working with the Coalition of Immokalee Workers to officially launch their Fair Food Program Label.
Starting this month, the Fair Food Label will be available in select grocery stores and restaurants that participate in the Fair Food Program. You can look for this label, which guarantees that the tomatoes you are buying are from farms participating in the Fair Food Program. Participating companies commit to pay one more penny per pound of tomatoes, which translates into better wages for workers. Most importantly, these companies only purchase tomatoes from farms that ensure the basic human rights of the men and women in the fields, including the right to safe working conditions, to water and shade, and to work free of sexual violence and forced labor.
How YOU Can Join Food Day
1. Attend a Launch Event on 10/24
Los Angeles: Food Chains’ director Sanjay Rawal will be at Food Policy Institute National Meeting at UCLA on October 24th, presenting the logo to consumer groups, public health groups, and labor organizations. Find more information here.
1242 Law Building
385 Charles E. Young Drive East
Los Angeles, CA 90095
Washington DC: Barry Estabrook, author of the book, Tomatoland and co-producer of Food Chains, will be speaking at the CSPI and Food Chains Workers Alliance event to celebrate Food Day at the National Press Club.
Barry will join Rosalinda Guillen, the Executive Director of Community to Community and Jose Olivia from Food Chain Workers Alliance at 10am. RSVP here.
National Press Club (First Amendment room)
529 14th St NW, Ste 1300
2. Join the Thunderclap Now
We will be releasing a sneak peek clip of the film to help promote the launch of the label. Join this Thunderclap and be one of the first to share the label and a piece of the film on October 24th.
3. Join the Twitter Chat on Friday, 10/24
On October 24 at 12pm ET, Food Chains’ filmmakers, the Coalition of Immokalee Workers, Barry Estabrook, and the Food Chain Workers Alliance will be participating in a Twitter Chat to spread the word about farmworker justice online!
Join this chat by using the hashtag #FoodDayChat between 12-1 pm ET. Come prepared with questions for the filmmakers and the Coalition of Immokalee Workers. Help spread the word about the #FoodDayChat by tweeting the message below:
4. Spread the Word on 10/24
On the 24th, we’re looking to make a splash with the launch of the Fair Food Program Label! Post the messages below on Food Day. If you use a social media scheduling tool, schedule it now! If you don’t, join the Thunderclap above and it will automatically send on the 24th.
Facebook: Finally! The #FairFood Program Label is here. When you see this label, you’ll know that the tomatoes are from farms that ensure the basic human rights of the men and women in the fields — including the right to safe working conditions free of sexual violence and forced labor — and that the workers on those farms are receiving the Fair Food Penny per Pound bonus. SHARE this label and join us today in creating a more just food system. @FoodChains @CIW
5. Send a Newsletter
If you have a monthly or weekly newsletter, please consider including the label launch in it. If your email blast is going out on Friday the 24th, we will send you an image of the label to use. If it is going out sooner, you can use the below copy.
The Label that Changes Lives
Big news today in the movement for a just food system! The Coalition of Immokalee Workers is launching the official Fair Food Program Label.
What does this mean? Now you can look for this label, which guarantees that the tomatoes you are buying come from farms participating in the Fair Food Program. Leading food retailers have committed to pay one more penny per pound when they buy Florida tomatoes, which translates into better wages for workers. Most importantly, these companies only purchase tomatoes from farms that ensure the basic human rights of the men and women in the fields, including the right to safe working conditions, to water and shade, and to work free of sexual violence and forced labor.
Starting in October 2014, the Fair Food label will be available in select grocery stores and restaurants, starting with Whole Foods in the Southeastern United States. Be sure to look for this logo in the produce section. If you don’t see it, ask the store manager why.
Help spread the word by joining this Thunderclap: https://www.thunderclap.it/projects/17660-bring-justice-to-the-table